As a Head of Product Design, I am driven by a singular mission: to craft user-centered solutions that solve real-world problems and fuel business growth. With a strong foundation in design strategy and hands-on execution, I lead teams to create transformative products that deliver exceptional user experiences while driving measurable results.

At Fabbric, I led a comprehensive platform redesign that resulted in a 40% boost in customer retention and a 60% reduction in time-to-market for new features. These successes directly result from my ability to align user needs with business objectives and leverage data to inform creative decisions. By focusing on KPIs like user retention, engagement, and revenue growth, I ensure that design is a strategic driver for both users and the business.

I believe great design is about more than just beautiful interfaces—it’s about understanding the deeper needs of users and translating those insights into scalable, impactful solutions. My approach combines creative problem-solving with data-driven insights to produce designs that engage and deliver tangible business outcomes.

I've worked across diverse industries, driving product innovation and collaborating with cross-functional teams to create products that resonate with users and deliver on business goals. As a leader, I prioritize fostering a collaborative environment where creativity thrives, and every team member feels empowered to contribute to the bigger vision.

Whether scaling design at a global level, reimagining complex product ecosystems, or building from the ground up, I am passionate about leading product design initiatives that make a meaningful impact—both for the users we serve and the businesses we help grow.