Turning complexity into clarity through thoughtful design
I like making complex things feel simple. Whether it’s structuring a new product, untangling workflows, or refining a design system, I focus on creating clarity that supports both users and teams. Thoughtful design, for me, is about creating systems that are clear, consistent, and genuinely useful.
HEAD OF PRODUCT DESIGN / PRODUCT MANAGER
FABBRIC STUDIO PLATFORM
I reimagined Fabbric Studio from a concept into a global leader, that secured €1.2M in investment and attracted 3,000+ sign-ups within 60 days of launch. The redesign drove a 40% faster creation process and boosted user engagement by 70%. Under my leadership, Fabbric Studio set a new benchmark in the fashion-tech industry, empowering entrepreneurs to launch their brands quickly and easily.
LEAD UX DESIGNER
MORTGAGE ORIGINATION PLATFORM
I transformed the Mortgage Hub platform from a fragmented process into a unified, high-efficiency solution that reduced mortgage processing times from over a month to under 7 days.
LEAD UX DESIGNER
CANCER RESEARCH DESIGN SYSTEM
I led the development of Cancer Research UK's comprehensive design system, creating an accessible, flexible, and user-friendly foundation for the website. It empowered CRUK to enhance user experience, drive donations and set the stage for future growth and scalability.
LEAD UX DESIGNER
RECYCLING APP
I led the design of Re-Up’s Proof of Concept, transforming an innovative idea into a seamless, white-labeled recycling solution for fashion brands. In just 3 months, we validated the platform’s potential, securing user engagement and proving its scalability.