TRANSFORMING PRODUCTS, EMPOWERING BRANDS
As a Head of Product Design, I am driven by a singular mission: to craft user-centered solutions that solve real-world problems and fuel business growth. With a strong foundation in design strategy and hands-on execution, I lead teams to create transformative products that deliver exceptional user experiences while driving measurable results.
On my last project, I led a platform redesign that boosted customer retention by 40% and reduced time-to-market for new features by 60%. I’ve delivered on key KPIs by aligning user needs with business goals, including user retention, product engagement, and revenue growth.
My approach blends data-driven insights with creative problem-solving to deliver scalable, impactful solutions.
HEAD OF PRODUCT DESIGN / PRODUCT MANAGER
FABBRIC STUDIO PLATFORM
I reimagined Fabbric Studio from a concept into a global leader, that secured €1.2M in investment and attracted 3,000+ sign-ups within 60 days of launch. The redesign drove a 40% faster creation process and boosted user engagement by 70%. Under my leadership, Fabbric Studio set a new benchmark in the fashion-tech industry, empowering entrepreneurs to launch their brands quickly and easily.
LEAD UX DESIGNER
MORTGAGE ORIGINATION PLATFORM
I transformed the Mortgage Hub platform from a fragmented process into a unified, high-efficiency solution that reduced mortgage processing times from over a month to under 7 days.
LEAD UX DESIGNER
CANCER RESEARCH DESIGN SYSTEM
I led the development of Cancer Research UK's comprehensive design system, creating an accessible, flexible, and user-friendly foundation for the website. It empowered CRUK to enhance user experience, drive donations and set the stage for future growth and scalability.
LEAD UX DESIGNER
RECYCLING APP
I led the design of Re-Up’s Proof of Concept, transforming an innovative idea into a seamless, white-labeled recycling solution for fashion brands. In just 3 months, we validated the platform’s potential, securing user engagement and proving its scalability.